We are in 2020 and there is more to cosmetic companies than brand identity!
The market is so vast and varied that distinguishing and being recognizable is not such an immediate step, but if the corporate identity project extends to everything we use to “sell” ourselves, we can be one step ahead of all the others!
Nykaa, luxury cosmetics in India and beauty corner made in Cantoni
This is the case of Nykaa, the online and offline beauty franchise that has made products dictated by cosmetic trends accessible to beauty enthusiasts from all over India, thanks to its distribution network and the initiatives that focus on the beauty of each individual consumer.
For Nykaa Cantoni has created portable customized makeup stations and make-up chair that allow to offer a sales experience that goes far beyond the traditional retail. Not surprisingly, make up stations are now an essential element, especially where it is necessary to support a consultancy service to accompany the consumer in selecting the most suitable references.
The customized internal compartments of DM drogerie markt
From South Asia we arrive in Germany, from which we are witnessing the expansion of the largest European drugstore chain.
Dm drogerie markt has also arrived in Italy in the last year, with its stores that are able to offer even more than what we find in most of the perfumeries in our country.
In fact, in drugstores it is now possible to find the most demanded brands of natural cosmetics, such as Alverde and Balea, which have already made a splash in other countries and which now thanks to DM are also physically traceable and no longer only online.
In its evolution project, the chain has chosen Cantoni to create a series of professional stations with a customized setting of the internal compartments, designed precisely to house the cosmetics of the brands to be used in the store.
The setting up of the Perfumes & Companhia Beauty Studio with make-up, skincare and brow bar
Another historic company, but this one born in Portugal, is that of Perfumes & Companhia who adds the Beauty Studio to retail.
Spaces dedicated to self-care with Beauty Bar, Brow Bar, Make-Up Bar and all services, from make-up to skincare, equipped thanks to the solutions that Cantoni makes available for this type of activity, with illuminated mirrors e make-up chairs for the comfort of customers and operators.